You've got three good options to choose between here. One is the safe default, one is the flexible workhorse, and one is the calmer alternative that most people don't really know about yet. The right pick depends on six honest questions, asked in this order. If you work through them in sequence, the answer usually picks itself out for you.
For a longer comparison piece on two of the three, have a read of Statamic vs WordPress. And for why Laravel sits quietly underneath a lot of this, see why Laravel is popular.
Before you start
- A clear sense of what the site or app needs to do.
- A rough audience profile , particularly the editing audience.
- An honest budget range.
- A timeline that includes the “buffer for the bit you forgot”.
Step 01 of 06
What are you actually building?
Three rough buckets. Most projects sit cleanly in one.
A brochure or content site
Marketing site. Blog. Case studies. Lots of pages, not much logic. Editors update content; visitors read it. WordPress or Statamic.
A web app or platform
User accounts. Workflows. Payments. Bespoke logic that no off-the-shelf product covers. Laravel.
A hybrid
Marketing site at the front, app behind the login. The honest answer is two systems , either two codebases that share auth, or a Statamic-front / Laravel-back combination.
Step 02 of 06
Who edits content, and how often?
This is the question that flips most decisions.
- Daily editing by a non-technical marketing team: WordPress. The familiarity is real, the recruitment market is huge, and your editors will be productive on day one.
- Weekly or monthly editing by a small team: Statamic. The control panel is calmer, the surface area is smaller, and editors stop asking “where do I click?” within a week.
- No editor , developers only: Laravel. Don’t pay for a CMS your team will never touch.
If the honest answer to "who edits" is "I don't really know yet", please decide before you pick a platform. It's genuinely the highest-leverage decision in the entire project.
Step 03 of 06
Performance and scale.
Most small-to-medium business sites run comfortably on any of the three. Where it starts to matter:
- Tens of thousands of pages, frequent editor changes: WordPress (mature caching) or a custom Laravel build with intentional architecture. Statamic’s flat-file model gets unwieldy at very high page counts.
- High concurrent traffic with logged-in users: Laravel , you control the queue, the cache, and the database. WordPress can do it but you’ll fight the framework.
- Marketing-site with predictable read load: Statamic, end of conversation. Static caches are aggressive, the result is exceptionally fast.
Step 04 of 06
Budget and timeline.
Indicative ranges in 2026, for a freelance senior build:
- WordPress , small marketing site £5k,£15k; mid-size business site £15k,£40k; complex content platform £40k+.
- Statamic , brochure / marketing £6k,£18k; mid-size content site £18k,£45k. Slightly higher up-front for the content modelling work; lower year-three maintenance.
- Laravel , small internal tool / admin £8k,£20k; mid-size web app £25k,£75k; full platform £75k+. Hugely scope-dependent.
Timelines: most decent business sites take six to twelve weeks from kickoff to launch, regardless of platform. Web apps take longer because the scope is wider.
Year-three maintenance
WordPress is the highest (plugin churn, updates, occasional breakages). Statamic and Laravel are lower (smaller surface area, less plugin sprawl).
Step 05 of 06
Decision matrix.
If you’re still on the fence, find your row in the table:
| Use case |
WordPress |
Statamic |
Laravel |
| Marketing site, weekly editing |
Strong fit |
Strong fit |
Wrong tool |
| Content platform, daily editing, large team |
Strong fit |
Workable |
Wrong tool |
| E-commerce store |
Strong fit (Woo) |
Workable (Simple Commerce) |
Custom-built only |
| Brand / studio site, design-led |
Workable |
Strong fit |
Wrong tool |
| Custom admin / dashboard |
Wrong tool |
Wrong tool |
Strong fit (Filament) |
| Member portal, SaaS |
Workable (small scale) |
Wrong tool |
Strong fit |
| Marketing site + small app behind login |
Workable |
Front + Laravel back |
App side |
| Charity / membership / community |
Strong fit |
Workable |
Custom only |
Step 06 of 06
Examples from real work.
It helps to see the decisions in production.
WordPress , Coeliac UK
Charity site with 50,000+ members, daily editing across a content team, and a deep ecosystem of resources, recipes and member features. WordPress was the right call , mature ecosystem, familiar tooling for the editor team, and proven for the scale. See the case study.
Laravel , Utilita Energy
Internal operations app for one of the UK’s largest energy suppliers. Custom workflows, dashboards, integrations. Built in Laravel with Filament for the admin interface. Not the kind of thing you’d try to bend WordPress into. See the case study.
Statamic , this site
Marketing site, occasional editing, design-led. Statamic was the obvious pick , calm editor experience, fast at rest, and the content lives in the repo alongside the code. See the uses page for the full stack.
Common pitfalls
- Picking on the developer’s preference, not the team’s. The CMS lives with your editors for years. Their experience matters more than yours.
- Optimising for the build, not the next five years. The cheapest build is usually the most expensive site , in maintenance, replatforming and lost momentum.
- “We need a custom CMS.” Most don’t. Start with the answer above, only build custom when there’s a genuine reason no off-the-shelf option fits.
- Ignoring the talent market. If you can’t hire someone to maintain it later, you’re building yourself a corner.
Want a second opinion?
If you’d like to talk through the decision for an actual project, a thirty-minute call usually settles it faster than another comparison article. Book a call →