How-to guides · Practical step-by-steps

Free guides for businesses figuring out the web.

If you'd genuinely rather have it built for you, the services page is the right place to start. Otherwise, what follows is a small library of practical, no-fluff guides covering the things I find myself explaining to businesses and agencies on just about every other call.

02 Library
Small business Beginner 10 min

How to brief a web developer for your project.

The seven sections every brief needs , with a downloadable template you can fill in tonight.

Coming soon

Small business Intermediate 20 min

How to migrate from Squarespace to WordPress.

When to do it, what breaks, and the migration path that doesn’t cost a month of organic traffic.

Coming soon

Small business Intermediate 20 min

How to migrate from Wix to WordPress.

Sister guide to the Squarespace migration , same approach, slightly different traps.

Coming soon

Small business Beginner 8 min

How to know if your business needs a custom CMS.

A short checklist of the symptoms that mean off-the-shelf has stopped serving you.

Coming soon

Small business Beginner 10 min

How to set a realistic budget for a website rebuild.

What £5k, £15k and £50k actually buy in 2026 and where the line moves.

Coming soon

Small business Beginner 12 min

How to evaluate a WordPress developer before you hire.

Ten questions that separate the senior practitioners from the people who’ve installed Elementor twice.

Coming soon

Small business Beginner 15 min

How to keep a small-business WordPress site secure.

A practical security baseline , the bits a non-technical owner can do, and the bits to delegate.

Coming soon

Small business Beginner 10 min

How to choose the right hosting for your business website.

The hosting tiers worth paying for, the ones to avoid, and the questions to ask before signing a contract.

Coming soon

Small business + Developer Intermediate 18 min

How to plan a multi-region site launch.

Hreflang, CDN, content workflow, and the operational shape that makes international launches less painful.

Coming soon

Developer Intermediate 15 min

How to scope a Laravel admin / dashboard build.

Filament-led approach with real examples from production apps (Utilita, OnlineFM).

Coming soon

Developer + Small business Intermediate 20 min

How to migrate from WordPress to Statamic.

A practical path from the old site to the new one , content modelling, redirects, editor onboarding.

Coming soon

Small business Beginner 10 min

How to write a website brief that gets accurate quotes.

The level of detail developers actually need to quote within ten percent and what to leave out.

Coming soon

Small business Beginner 12 min

How to plan content for a new business website.

Often the bottleneck on builds , here’s the workflow that gets your content ready before the developer needs it.

Coming soon

Next step

Want it done for you instead?

30-min call · no pitch deck
onward